Creating Captivating Travel Content with Professional Video Agencies

Thinking about creating travel content?

Ok. Listen up. The travel industry is absolutely saturated with content. Everyone thinks they’re an influencer nowadays with access to their phone cameras.

Professional video content production is where you can set yourself apart.

Creating epic travel videos for brands and content creators has become essential. Professional video production agencies are making it happen. Check out the results they’ve been able to craft for customers:

Building your travel career or doing video marketing for destinations is a game changer when you team up with professional agencies. Read below to learn how you can take your travel content to the next level with professional video production agencies…

What you’ll learn:

• Understand Why Video Takes Over In Travel Content
• Learn Why To Hire Professional Agencies
• Discover How To Find The Right Fit For You
• Learn How To Build Your Travel Career Through Video Content

Let’s dive in!

Why Video Takes Over In Travel Content Marketing

When it comes to travel video content production, video is everything.

Let me ask you this…

When you imagine your next vacation, do you see words describing it in a blog post? Of course not. You see the beaches. You see the mountain ranges. You see all of the food markets you want to explore RUNNING at 100 miles an hour.

That’s what video does for your potential vacation destinations. Now.

Don’t just take my word for it.

Statistics show that 66% of travelers are watching video content while looking for ideas and planning for their next trip. That’s a huge market you’re not reaching if you’re not producing video!

Here’s another fun fact:

Video is expected to make up 82% of all internet traffic by 2025. If your travel brand isn’t using video content as a marketing strategy, you may as well be doing business in the 90s.

Partnering with a professional video production agency allows you to easily reach these customers. Production companies like Synima’s NY office have mastered the travel content creation service. Make sure you are creating that luxury hotel video or that beautiful food tour video your customers are going to fall in love with by working with a professional team.

Learn Why You Should Hire Professional Video Agencies

Ok. Ok. So you should be creating videos. Got it.

But why wouldn’t you just do it yourself? Spend less money?

I hear you.

And yes, once upon a time, you could do a decent enough job by grabbing a nice camera. Shooting some video. Dropping it into editing software and calling it a day.

Here’s the issue with that method:

Your video will look like a amateurs filmed it. Nobody. Not even your mom. wants to watch trash-tier video content.

In fact, with the amount of video content that is produced today. The average person consumes thousands of videos a day. They can instantly recognize the higher quality videos from your selfie videos filmed on your phone.

Hiring a professional video production agency can offer you:

• Expertise in the field. They know how to light scenes, how to properly capture audio, color grade your content, and edit your video using cinematic techniques.
• Professional experience when it comes to storytelling.
• Professional level equipment. Top dollar cameras, drones, stabilizers, lighting, and editing suites.

There’s nothing wrong with starting out in house. But if you want to take your content to the next level, you’ll need to level up your game.

Learn How To Choose Your Production Partner

Not all video agencies are created equal.

While some production companies will over promise and under deliver on your content. There are tons of agencies out there that have your brand’s best interest in mind.

Look at their portfolio first.

When reviewing potential video production companies look for travel related content. Just because they’ve been in the business for 20 years, doesn’t mean they know how to capture your destinations beauty. A production company who focuses on corporate training may not know how to scale films or add that aesthetic your food tour video needs.

Ask questions when you contact them:

• Who have they worked with in the travel field?
• How do they plan when pre-producing your video?
• What is their process when filming beautiful destination content?
• Do they do it all or outsource certain tasks?

You should also discuss budget.

Although you don’t want to simply go with the lowest bidder. If a video production agency’s prices make you raise both eyebrows. They might be cutting corners.

Typically the best video production agencies will be honest with you about costs up front. And help you decide what you need to focus on spending your budget on.

How To Build Your Travel Career With Video Content

Video content is something you should feel comfortable learning if you want to dive into the world of travel.

Whether that’s working for tourism boards, hotels, tour companies or creating your own brand. There is a massive need for travel videographers and understanding how to create that content.

Travel brands are searching for great content creators.

Tourism boards want attractive videos that make their location stand out among competitors. Hotels want drool-worthy food videos and exciting glam shots of their property. Tour companies want to tell their guests stories through video.

Who’s going to capture that content for them? You.

If you’re looking to break into the industry here are a few tips to help you get your foot in the door.

• Learn as much as you can about video production.
• Create a portfolio of your work. (Samples)
• Network with tourism companies, hotels, and brands.
• Stay ahead of your game by continuously learning when it comes to video trends and new platforms.

Working with professional video production agencies is another great way to learn. A lot of travel content creators started off helping film videos before becoming self sufficient.

Know What Makes Travel Content Video’s Great

Like I mentioned above. Great travel videos have certain aspects that engage your viewers.

They make you feel emotional about wanting to travel. That’s what will ultimately sell that flight ticket or book that hotel room.

Emphasize on these key factors:

• Capture real moments. Interaction with locals. Actual experiences. Not scripted content.
• Keep your videos trimmed and toasty. Audiences attention spans are smaller than ever.
• Audio is everything. There is no video if your audio is bad.
• Story telling is your best friend. Every video should have a beginning, middle, and end.

When you’re watching your favorite travel films. They feel like a mini movie you can get lost in. That’s what your travel content videos should strive to do.

Wrapping Up

Creating great travel content takes time, planning, and talent.

The travel industry isn’t what it used to be. You have to be putting out quality video content that is going to stop your audience in their tracks.

Let’s review:

• Video has taken over the travel industry
• Professional video production agencies know how to elevate your content.
• Not all video agencies will be a good fit for your brand.
• Learn how to create great travel content videos to start your career.
• Know what makes travel content videos great and apply it to your videos.

Companies and travel influencers that are thriving right now understand the importance of video. They are investing in professional video production companies to take their content to the next level.

If you’re serious about your travel career or marketing your beautiful destination. Don’t hesitate to reach out to a professional video production agency and see what they can do for you.